FearlessBHair
CLIENT: FearlessBHair
LOCATION: New York, NY
YEAR: 2025
FearlessBHair is a luxury hair extension brand designed for confident, self-investing women. When we began, the brand had a clear vision—but lacked the strategic and visual foundation needed to bring it to life.
From January to April, I led a full-scale brand elevation across digital touchpoints. Through creative direction, content strategy, and storytelling, we built a cohesive experience that felt bold, premium, and deeply personal.
IMPACT
• +34% IG post saves · +47% profile visits
• 42% average email open rate · 11% CTR
• Led full visual & content experience
• Elevated the brand from passive presence to purposeful storytelling
collaboration: Web developer Samantha Oyeniyi,
Founder of Floye Creative Co.
“fearlessbhair website launch” 10s – Digital Experience
Brand identity
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Brand identity .
Fearlessbhair was born
FearlessBHair was born from a clear vision: to offer high-quality raw hair that felt luxurious, personal, and accessible.
But like many early-stage brands, it was starting with limited assets, no cohesive visual identity, and a brand presence that didn’t yet reflect the quality or experience it aimed to deliver.
Website Banners
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Website Banners .
her reactions through the process…
Packaging Design
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Packaging Design .
Packaging was designed
Packaging was designed to reflect the bold, modern energy of the brand, while ensuring print accuracy and shelf impact. All designs were formatted for both digital previews and physical production.
Product Texture Photography
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product design
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Product Texture Photography . product design .
Enhanced product visuals
Enhanced product visuals created for FearlessBHair’s texture collection to ethically reflect the real-life quality of each bundle. Original images were minimally available or low quality; new visuals were designed through research-backed editing to ensure lighting, color, and texture aligned with what customers would receive. Shown: Kinky Straight, Burmese Curl, and Raw Vietnamese Straight textures.
Email Marketing
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Email Marketing .
Each campaign
each campaign was built to convert—visually aligned, emotionally resonant, and strategically timed. For FearlessBHair, I designed and deployed emails that reflected the brand’s tone and drove results: open rates consistently above 42% and click-through rates over 5%. From highlighting hair textures to announcing limited-time offers, every email played a key role in building engagement, trust, and repeat purchases.
Strategy Guide
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Strategy Guide .
Social Content
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Social Content .
Despite limited raw assets,
I developed a cohesive content system that reflected the brand’s voice and visual identity. With AI-assisted design and storytelling, we boosted engagement by 60% and expanded reach across Instagram and TikTok. Each post was crafted to resonate, connect, and convert—keeping FearlessBHair top of mind.
END OF PROJECT
there's more to explore.
A look at the other ideas, challenges, and collaborations behind the work.