Strangely Warmed Coffee Roasters
CLIENT: Strangely Warmed Coffee Roasters
Industry: Specialty Coffee / Wholesale Coffee Production / Private Label
YEAR: 2025 – 2026
Strangely Warmed Coffee Roasters is a small-batch specialty coffee company rooted in bold flavor, hospitality, and handcrafted quality. With a growing presence across Central Florida and partnerships including AdventHealth and regional events, the brand had established a foundation for further growth.
THE OPPORTUNITY
As the business expanded its reach, its digital presence and wholesale experience needed to evolve alongside it. There was an opportunity to build a more cohesive B2B marketing approach—one that connected the brand's story, buyer-facing materials, and digital touchpoints while creating a more streamlined experience for wholesale partners.
MY ROLE
I partnered with Strangely Warmed to help strengthen its B2B presence through marketing strategy, creative direction, and digital experience development. My work spanned wholesale positioning, Shopify implementation, campaign development, and visual storytelling—connecting creative execution with practical solutions to support the company's evolving business needs.
Wholesale strategy
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Wholesale strategy .
different buyers. different needs.
A great cup of coffee might start the conversation, but wholesale buyers need more than a good product. From hospitality partners to corporate clients, each audience brings different priorities, expectations, and purchasing needs.
The focus was on strengthening how Strangely Warmed communicated its wholesale offerings—connecting brand storytelling with clearer messaging and buyer-facing materials designed for business relationships.
Source: LinkedIn article analytics · Organic performance
Retail & Community Engagement
Social content designed to connect with everyday coffee lovers, strengthen community relationships, and introduce Strangely Warmed to retail audiences nationwide.
digital wholesale experience
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digital wholesale experience .
making wholesale work online.
Wholesale relationships were already being built. The next step was creating a more structured digital experience for the businesses behind those relationships.
I built and configured a Shopify wholesale experience that organized wholesale products and introduced an account-based buying journey, allowing business customers to access wholesale offerings while keeping account approval and verification in the owner's hands.
01 / the experience
02 / How it works
CREATIVE DIRECTION
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CONTENT PRODUCTION
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CREATIVE DIRECTION . CONTENT PRODUCTION .
beyond the cup.
There was more to Strangely Warmed than the finished product. The people, roasting process, and everyday details behind the business were all part of its story.
Through photography, video, and creative content development, I helped bring those details forward—creating visual material that reflected the brand's character and could be used across its digital and marketing channels.
Campaigns & Marketing
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Campaigns & Marketing .
bringing the story to market.
A cohesive brand presence doesn't live in one place. It carries through the messages, campaigns, and everyday interactions that connect a business with its audience.
I developed marketing materials across email, social, digital, and print—bringing together campaign messaging, visual content, and promotional creative to support Strangely Warmed's consumer and business-facing communications.
The Impact
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The Impact .
what the work made possible.
A centralized wholesale experience
Built an account-based Shopify buying experience that organized wholesale offerings while preserving owner approval and verification.
A more connected B2B presence
Brought wholesale messaging, buyer-facing materials, content, and digital touchpoints into a more cohesive marketing approach.
$300+
attributed revenue
single cyber-monday email campaign
END OF PROJECT
there's more to explore.
A look at the other ideas, challenges, and collaborations behind the work.